By: Diana Herzan | February 09, 2018

Multiple factors will influence a customer's decision to hire a service professional
"Hmmm... this company seems like they know what they are talking about."

There are typically many factors that will influence a customer’s decision to hire a service professional. With choices galore in many service categories, customers have a lot to consider. It is rare a first encounter or touch point with a business will be enough for most consumers to sign on anyone’s dotted line. The hiring process, or better stated, “hiring journey” requires several steps and the satisfaction of several needs before most homeowners will be comfortable enough to give a company their absolute “YES.”


We like to keep our fingers on the pulse of what makes consumers take action, so we ask them about it on our Customer Review Forms. Every time a customer completes a Review for a business that works with The Service Guide, we a...

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By: Diana Herzan | January 22, 2018

Find out what my most profitable decision and how you can take a similar path to profitability

My most profitable decision - I had no idea it would turn out this way!

In September of 2010 I made a decision that turned out to become the most profitable decision I have made for my company. When I made this decision, I didn’t have any idea it would turn out the way it did. I would like to share with you what my decision was, what I attribute the success to, and what I have done to provide others with the ability to make a similar decision and follow my same path of profitability.


I am someone who loves to talk and write about things I know a thing or two about! I like to think I can contribute value to conversations with others who have the need to learn about something that can ultimately assist them in some way in gaining ground or m...

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