By: Diana Herzan | January 31, 2017

Build it and they will come?  Not necessarily!

You are not the only one who wishes more people would visit your website. You are not the only one who wonders how to make that happen. As exciting (and stressful!) as building or re-building a website can be, the real work begins once you have launched something on the web. Many of our clients, as I will guess, you, as well, stress over the fact that fewer people are visiting their websites than they need or want.


When you understand that an average website receives a 2% visitor to lead conversion, you can also understand that it requires lots and lots of visitors before a 2% conversion can stack up enough to start making a difference. So, what can you do to accelerate the rate of visitors to your website?


One method is to create a c...

By: Diana Herzan | January 16, 2017

During a recent meeting with our marketing specialist team, we concluded that more inquiries from clients lately seem to have a theme of lead generation resonating throughout a strong portion of them. I felt compelled to talk about this, as there is no doubt in my mind this topic is resonating with many more business owners, as well. This blog post is for all business owners wondering how to get really good at generating quality leads like a pro!



Lead Generation is imperative if you want your business to stay in business; and vital if you want your business to make a profit. Our team likes to look at leads as fitting into one of two categories: Quality leads and Crappy leads. Most of us have had our share of both. But, let’s start by def...