By: Diana Herzan | February 09, 2018

Multiple factors will influence a customer's decision to hire a service professional
"Hmmm... this company seems like they know what they are talking about."

There are typically many factors that will influence a customer’s decision to hire a service professional. With choices galore in many service categories, customers have a lot to consider. It is rare a first encounter or touch point with a business will be enough for most consumers to sign on anyone’s dotted line. The hiring process, or better stated, “hiring journey” requires several steps and the satisfaction of several needs before most homeowners will be comfortable enough to give a company their absolute “YES.”

We like to keep our fingers on the pulse of what makes consumers take action, so we ask them about it on our Customer Review Forms. Every time a customer completes a Review for a business that works with The Service Guide, we a...

Category: Uncategorized 


By: Diana Herzan | January 22, 2018

Find out what my most profitable decision and how you can take a similar path to profitability

My most profitable decision - I had no idea it would turn out this way!

In September of 2010 I made a decision that turned out to become the most profitable decision I have made for my company. When I made this decision, I didn’t have any idea it would turn out the way it did. I would like to share with you what my decision was, what I attribute the success to, and what I have done to provide others with the ability to make a similar decision and follow my same path of profitability.

I am someone who loves to talk and write about things I know a thing or two about! I like to think I can contribute value to conversations with others who have the need to learn about something that can ultimately assist them in some way in gaining ground or m...

Category: Uncategorized 


By: Diana Herzan | October 23, 2017

Is there anything proprietary about my business?

Any time you can get five or more wealthy, successful people in one room together, if you’re listening, there is bound to be something of great value to be learned. I watch a lot of Shark Tank and wish that more independent business owners would do the same. It is some of the best free education a business owner can soak up. In particular, one of the questions that gets asked often is, “Is there anything proprietary about your business?” Here's why this question is the focus of the rest of this article.

“Is there anything proprietary about your business” sounds like a great question if you are talking things over with a potential investor. The investor wants to know how unique, special and uncopiable your business is to determine if you...

Category: Reputation 


By: Diana Herzan | April 18, 2017

There are times in our lives when bad things happen to us, and if we are fortunate enough, we can take some good things out of them that make us stronger and better for the experience. This happened to me recently. Early in February, I got sick, really sick, and ended up with pneumonia. I am sharing my experience because as some of the good I was able to take from it, I ended up learning some valuable things about life and unexpectedly, some valuable things about business, as well. The experience that happened to me can happen to anyone. I discovered that pneumonia does not discriminate. Luckily for me, my outcome was positive, but it doesn’t always go that direction for everyone. This is my motivating factor for sharing the raw education ...

Category: Health 


By: Diana Herzan | January 31, 2017

Build it and they will come?  Not necessarily!

You are not the only one who wishes more people would visit your website. You are not the only one who wonders how to make that happen. As exciting (and stressful!) as building or re-building a website can be, the real work begins once you have launched something on the web. Many of our clients, as I will guess, you, as well, stress over the fact that fewer people are visiting their websites than they need or want.

When you understand that an average website receives a 2% visitor to lead conversion, you can also understand that it requires lots and lots of visitors before a 2% conversion can stack up enough to start making a difference. So, what can you do to accelerate the rate of visitors to your website?

One method is to create a c...

By: Diana Herzan | January 16, 2017

During a recent meeting with our marketing specialist team, we concluded that more inquiries from clients lately seem to have a theme of lead generation resonating throughout a strong portion of them. I felt compelled to talk about this, as there is no doubt in my mind this topic is resonating with many more business owners, as well. This blog post is for all business owners wondering how to get really good at generating quality leads like a pro!

Lead Generation is imperative if you want your business to stay in business; and vital if you want your business to make a profit. Our team likes to look at leads as fitting into one of two categories: Quality leads and Crappy leads. Most of us have had our share of both. But, let’s start by def...

By: Diana Herzan | January 12, 2017

Why don't people return my calls?

During the past 13 years I have literally had thousands of conversations with both consumers and contractors who have shared more than an earful of legitimate frustrations and complaints. Ironically, one frustration seems to ring true with both sets of people. It is that all too common complaint that “no one is returning my call!”

When you stop and think about it, these two “people groups” come together often and when they do, both groups stand a lot to gain when the relationships that form between them are positive. All service related projects or repairs are dependent somewhat on these relationships and weigh in part on the success and overall experiences for both parties of the project or repair. I thought it might be useful (and enli...